Brand Identity Guide
The objective of this Brandguide is to provide standards of usage for the Ambient Assisted Living association (AALA). Graphic standards are a visual expression of our company, and serve as the foundation for our overall communications strategy. A well-managed Graphic Standards program provides a consistent message and image. It is extremely important that these standards be followed precisely to maintain the uniformity of presentation required for successful results.
This Guide outlines the core elements of logo usage and how to apply them to printed and communication materials. Items of any kind that bear a AALA logo may not be produced prior to approval by AALA. There are no exceptions to this procedure.
Visual identity for the AAL programme 2014-2020
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