The project is divided into two strands, one aiming at the development of non-technical solutions, and the other pursuing technical solutions.
Non-technical solutions aimed for by the project can be roughly divided into “methods for mobilisation”, “methods for inclusion & motivation”, and the “creation of new types of online content and activities”. The methods developed to encourage elderly people to participate actively in online communities will result in a draft inventory of methods and in corresponding guidelines. Both the inventory and the guidelines are intended to serve as a basis for consulting activities in the field of online communities. In order to develop and to implement new methods and activities as well as to develop the guidelines, the project heavily relies on the “action research” methodology, which allows to bring about, to observe and to evaluate social change through active interaction between researchers, elderly people, and other stakeholders in the field.
The Flyer of the Project in pdf
Older persons (aged 60 and above) are underrepresented both in online social communities and online collaborative projects. Considering the increasingly important role and the potential benefits of social media in most societies this poses a serious challenge. The TAO project aims, on the one hand, to develop efficient methods to raise the number of older persons using and benefiting from online social communities. On the other hand, its goal is to develop strategies for online collaborative projects to successfully integrate older contributors.
Expected results and impact:
Once the project ends, the participating community partners should have a set of successfully tested measures for the activation and involvement of older persons in their own online communities. The operators of online communities will have a handbook containing instructions on how to activate and involve senior citizens successfully and on how to develop products and services so that they are suitable for senior citizens.
|Bern University of Applied Sciences: Department Business, Health, Social Work||Research||Switzerland||www.wgs.bfh.ch|
|United Nations University / University Maastricht, UM-Merit||Research||The Netherlands||www.merit.unu.edu|
|University of Ulm, The Centre for General Scientific Continuing Education (in short ZAWiW)||Research||The Netherlands||www.uni-ulm.de/uni/fak/zawiw/startseite/en|
|Seniorweb Switzerland||User Organisation / Service Provider||Switzerland||www.seniorweb.ch|
|SeniorWeb.NL||User Organisation / Service Provider||The Netherlands||www.seniorweb.nl|
|Wikimedia Switzerland||User Organisation / Service Provider||Switzerland||www.wikimedia.ch|
|Wikimedia Germany||User Organisation / Service Provider||Germany||www.wikimedia.de|
|Access for All Foundation||User Organisation||Switzerland||www.access-for-all.ch/en.html|
|terzStiftung||User Organisation / Service Provider||Switzerland||www.terzstiftung.ch|
Coordinator: Bern University of Applied Sciences
Duration: 36 Months
Starting Date: 01 October 2010
Total budget: € 3.000.000
Public contribution: € 1.500.000
Tel.: +41 31 848 34 38
Bern University of Applied Sciences
Business and Administration
PO Box 305
CH-3000 Bern 22