KnK
01. Introduction
The Kith&Kin project addresses the issue of social isolation among older adults living alone or far from their family members. The project aims to create a communication solution for technology-illiterate older adults by designing a tangible and haptic interaction device that integrates seamlessly with a standard tablet PC. The resulting product, 123family, is designed to improve communication, interaction and social engagement among older adults and their families.
02. Summary of the project aims and objectives
The primary objective of the Kith&Kin project was to combat social isolation among older adults through the development of a user-friendly communication platform. The innovative core of Kith&Kin is the tangible/haptic interaction capability that enhances a standard tablet PC, providing new ways of communication, gaming and sharing. The project focuses on enabling older adults to maintain connections with family and friends through familiar and accessible digital tools.
03.Product development and key features
Main Product: 123family
The 123family application is a video calling solution specifically designed for older adults with dementia or limited digital skills. Key features include:
- Simple, intuitive interface: Suitable for users with little to no digital experience.
- Auto-pick-up functionality: Ensures that calls can be easily received without user intervention.
- Social engagement: Facilitates daily communication between older adults and their families, reducing the risk of isolation and depression.
- Future developments: Integration of AI agents to assist families in identifying the emotional state of the older adult, offering guidance on how to communicate effectively.
04. Partners
The Kith&Kin project involved 8 partners from various European countries
- AIT – Austrian Institute of Technology GmbH, R&D, Austria [Coordinator]
- New Design University, R&D, Austria
- Wetouch, SME, Austria
- Hochschule Luzern - Technik & Architektur – iHomeLab, R&D, Switzerland
- Soultank AG, SME, Switzerland
- terzStiftung, End-user, Switzerland
- YoooM bv., SME, The Netherlands
- CMO Flevoland, End-user, The Netherlands
05.Impact on participating in an AAL project
Key takeaways
- The AAL project enabled the creation of 123family, addressing social isolation and supporting mental well-being.
- Participation in AAL provided visibility and improved the legitimacy of YoooM, particularly in the Dutch market.
- AAL forums and workshops facilitated knowledge exchange, allowing the integration of diverse user perspectives.
- Ongoing collaborations with academic partners and end-user organisations led to further refinement and validation of the product.
06. Main learnings from developing a solution through an AAL project
Organisational impacts
- Improved understanding of different cultural needs through multi-country user testing.
- Enhanced legitimacy and brand awareness through AAL’s network and visibility.
- The project revealed the importance of simple, intuitive interfaces for older adults.
- AAL’s funding accelerated the product’s proof of concept and increased its adoption rate.
07. Impact on networking and collaboration
Building partnerships
- AAL participation allowed the formation of an effective and diverse consortium, combining expertise from academia, SMEs, and end-user organisations.
- YoooM gained valuable partnerships with dementia care specialists and care organisations from Austria, Switzerland and Romania.
08. Perceived benefits of participating in AAL Support Actions
- Participation in AAL2Business provided insights on revenue models and commercialisation strategies.
- Attendance at the AAL Forum strengthened the organisation’s knowledge on AAL and helped in networking.
09. How AAL supported development and market adoption
User involvement
- Extensive testing in various countries improved product relevance.
- Direct involvement of older adults and carers shaped user-friendly features, such as auto-pick-up functionality.
- AAL’s structured support accelerated the transition from prototype to market.
10. Challenges encountered
- Initial difficulties in securing follow-on investment and refining the business model.
- Cultural differences required tailoring the product for different markets.
- Adapting to technological limitations of older users required innovative solutions.
11. Actions needed to launch the product
- Increase partnerships with care organisations for broader distribution.
- Develop tailored marketing strategies for different European markets.
12. Next steps
Target end-users
- Primary: Older adults with dementia, informal carers.
- Secondary: Care organisations, healthcare professionals.
Commercial Strategy
- Expand distribution in the Netherlands and beyond.
- Adopt a subscription model for long-term sustainability.
- Strengthen partnerships with care organisations to enhance adoption and visibility.