User driven

The E2C project follows a user-driven methodology, which divides the innovation process into two overlapping phases: A WHAT phase that focuses on what to produce and a HOW phase, which focuses on how to produce it. The process has several iterations leading to a refinement of product/service as it is being conceptualised, made tangible, tested, adjusted and tested again.

  • Tipple bottom-line

Applying a user-driven methodology enables both incremental and radical product and service innovation, and integrates business model- with social innovation. As such the methodology is highly relevant when the aims are to improve 1) quality of life, 2) ensure sustainability of health and social services and 3) the creating of new jobs and business opportunities.

  • Data collection

The initial data collection has synthesised insights from the participating partners in relation to the issues of loneliness. Areas for further investigation were identified and validated trough user workshops in all participating countries. Based on the initial inputs, an ethnographic research scheme was developed. Based on that in depth interviews with elders has been conducted in Denmark, Sweden, Finland and The Netherlands.


The overall objective for the E2C consortium is to develop, test and deploy a web service, which stimulates and facilitates personal storytelling, and enable interest‐based connections and communication among elders and thereby empower them and enrich their life.

The E2C project focuses on finding a solution to the very challenging issues:

  • Preventing the internal experience of loneliness
  • Develop a new innovative solution for an emergent EU market for “preventive social technology”
  • Creating implementation strategies that allow the solution a place in the service ecology of elderly care

Expected results and impact

Play with your life will:

  • turn memories into something concrete that helps remembering the beauty of life and connecting the life to come with what has already been;
  • bring (grand-)parents and (grand-)children closer together make web storytelling valuable to siblings and/or cousins;
  • promote inter-generational connections;

Play with your life will make elderly people the owners of their own needs and provide tool for dealing with them – together and in a fun, non-stigmatising way. By doing so Play with your life will exempt the public sector for obligations, which it in the first place is not well suited to fulfil.


Partners involved in the E2C project

Organization Type Country Website
Copenhagen Living Lab SME Denmark www.copenhagenlivinglab.com
Waag Society SME Netherlands www.waag.org
Forum Virium Helsinki R&D Finland www.forumvirium.fi
Laurea R&D Finland www.laurea.fi
Halmstad University R&D Sweden www.halmstadlivinglab.se
Substanz SME Denmark www.substanz.dk
Heutink SME Netherlands www.heutink.nl
Multimedia tables BV SME Netherlands www.verhalentafel.nl
Öresund Living Lab R&D Sweden www.oresund.org
Halmstad Municipality End User Sweden www.halmstad.se
  • Project name: Express to Connect
  • Website: www.express2connect.org
  • Coordinator: Copenhagen living Lab, Denmark
  • Duration: 36 Months
  • Starting Date: 01.03.2010
  • Total budget: € 3.256.975
  • Public contribution€ 1.776.369


Thomas Hammer-Jakobsen

E.: hamm@copenhagenlivinglab.com

T.: + 45 2023 2005

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