ICT for ageing well.



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Designing a reciprocal exchange service for a good and engaged senior life

The technological solution is a state-of-the-art advancement, enabling ICT interfaces for mobile formats and tools supporting social innovation. The Give&Take service offers a platform for knowledge and experience transfer by making skills and competencies visible in local communities. Target users are seniors in their early seniority, currently often in the transition and void between an active work life and retirement. Intensive end-user participation is ensured throughout the project’s duration through a mixed methods approach, including ethnographic techniques of observations and interviews, focus groups, cultural probes, LivingLabs and Open Community Labs taking place in both Denmark and Austria. The business model foresees revenue derived from marketing the platform to business partners, who aim to engage senior citizens. Customers are partners interested in hosting or sponsoring a service exchange platform through which they can invite citizens to engage in service exchange activities against a license fee.


Project partners and end-users co-design a reciprocal exchange-service for an engaged senior life. The service addresses a market opportunity and releases an unexploited societal potential for solving tasks predominantly under the public sector realm. Behind the need and opportunity are societal macro trends as well as documented positive effects of seniors’ prolonged professional activity and voluntary work. Give&Take empowers seniors, by improving occupational lifestyle through a reciprocal exchange-service to maintain societal engagement as a key to mental, social and physical fitness.

Expected results and impact:

The project will have an important impact on European societies in the area of welfare and quality of life for senior citizens. Through social and digital media innovation the Give&Take project will 1) release a currently unexploited societal potential for tasks currently under the public sector realm, 2) increase the empowerment of independent living of seniors and 3) strengthen the quality of life of seniors through occupation and social engagement as a key to mental, social and physical fitness – and by this, further (indirect) effects on welfare state by delaying the need for intensive public care.

IT University of
Technical University of
Royal Academy of Fine Arts, School of DesignRTDDenmark

Coordinator: IT University of Copenhagen

Duration: 36 Months

Starting Date: 01 May 2014

Total budget: 1.601.762 Euro

Public contribution: 1.080.545 Euro


Lone Malmborg
+45 72 18 50 23
Rued Langgaards Vej 7, 2300 Copenhagen S