Project MyMATE will develop a platform and content management system capable of addressing the different needs of the individual elderly user, (e.g. medical, pharmaceutical, bio-monitoring and physical characterisation, evaluation of emotional state, physical activity, leisure activities, etc.). Unlike existing paradigms and approaches which use virtual visualisation techniques like avatars, the MyMATE environment will involve a community of elderly volunteers, coordinated from the elderly care centres/care providers, acting as “human sensors” responsible for providing the interface with the system in the elderly primary user’s home, thus providing the emotional and “human face” to the structure.

An innovative gamification approach will lie at the heart of the MyMATE solution assigning “missions” and using a “matching” system assisting in establishing “harmonies” between profiles of elderly people. The gaming platform will be managed and monitored by competent professionals at elderly care centres.


The MyMATE aims to apply a gamification approach to create a network of motivated, healthy, agile elderly volunteers who will act as “human sensors” in the implementation of “care in the community” programmes for elderly people. The aim in project MyMATE is to develop a sustainable environment centred around an ICT- based solution that reconciles increased demand with limited resources, increases and facilitates the supply of informal care for adults, reduce the demand of care through prevention and fostering and structuring real relationships between real subjects.

Expected results and impact

The MyMATE initiative has been conceived as a proposal to address the challenges for the future in caring for an ageing population with scare resources. The potential social impact in creating a sustainable approach to care in the community through building a network of elderly people who, with the support of the professional care provider, have a structure and the means to help each other in their community, is high. In addition, the gamification of this process will increase the motivation of elderly volunteers and the elderly that needs more care and physical and emotional assistance.


Partners involved in the MyMate project

Organization Type Country Website
Brainstorm SME Spain
Singular Logic Large Industry Romania
InnovaTec SME Spain
WhiteLoop SME United Kingdom
UMC Utrech End User The Netherlands
Ana Aslan International Foundation End User Romania
  • Project name: MyMate – Gamified Collaborative Platform for the Promotion of Sustainable Care and Independent Assisted Living
  • Website:
  • Coordinator: Brainstorm Multimedia
  • Duration: 36 months
  • Starting Date: 01.11.2015
  • Total budget: € 1.855.700,00
  • Public contribution: € 1.807.480,00


Francisco Ibañez


T.: +34963353035 – +34606103025

This website use cookies. By browsing our site you agree to our use of cookies Read moreAccept