The core idea is to integrate new web based services such as internet telephony, instant messaging (e.g. Skype), group calendars (e.g. Google Calendar) and various types of social software (e.g.,,, as well as applications of non-electronic service providers (leisure local offers, theatre, cinema…) into intuitively usable touch screen devices e.g. in form of digital picture frames.

The SI-Screen project aims to make technology tool useful, attractive and usable by every user, especially elderly people. Therefore the SI-Screen is focusing on images and new concept far from the old WIMP paradigm (Window, icon, menu, pointing device), which is very easy to understand and provide together with the touch screen an intuitive handling. In addition, the age-related cognitive changes require an additional focus on accessibility and usability.

To include the needs and interests of the elderly end user will be heavily involved.


SI Screen

It is the key objective of this project to develop a new product which supports elderly in having more social contacts by using the social web. An easy to use user interface motivates the elderly to be more active and have more face-to-face communication.

The Target Vision of this project has therefore been determined as:

“A new economically, socially and culturally sustainable social interaction tool that enables elderly people to easily stay or get in touch with existing and new people of interest and which helps to find and participate in accessible local activities, health and well-being offers.”

Expected results and impact

The core result of the project is a product that supports the interaction of elderly people with the “Social Web“ and the integration of user oriented local services through an image based multimedia device that is adjusted to the needs of the target group. The focus is on easy to use, motivational and intuitive usability and the improvement of quality of life through increased social interaction and support of autonomy. Thereby, the user interface will be mainly based on pictures – in contrast to today’s text centred user interfaces in the Social Web and WIMP paradigm.


Partners involved in the SI-Screen project

Organization Type Country Website
Innovationsmanufaktur GmbH SME Germany
Brainware & Data United SME Germany
Bundeswehr University Munich R&D Germany
VIOS Medien End User Germany
Porsche Design Studio Large Industry Austria
Helios SME Italy
Federació d'Associacions de Gent Gran de Catalunya End User Spain
Instituto de Biomecánica de Valencia R&D Spain
Tioman & partners SME Spain
Servicios de Teleasistencia Large Industry Spain
  • Project name: Social Interaction-Screen
  • Website:
  • Coordinator: SportKreativWerkstatt
  • Duration: 30 Months
  • Starting Date: 01.10.2010
  • Total budget: € 2.744.500
  • Public contribution€ 1.714.100


Dr. Javier Gámez Payá

E.: /

T.: +34 628 873 340

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