A new social media kit for project participants

The AAL Programme has published a new support tool for all AAL project participants, a social media kit that will guide you step-by-step from making a strategy, establishing social media accounts and daily planning of your social media messaging!

While many marketing leaders recognize the impact of digital, and have taken action, 25% have only just started their digital transformation while 31% are yet to establish a firm strategy (Smart Insights).

In such a competitive e-commerce environment, it’s no longer prudent for
businesses to not have a defined social strategy or segment it from their marketing efforts.

Marketing is now digital—and there’s no turning back. So, for those with a digital strategy—defined, integrated or otherwise—this TOOL KIT FROM AAL will explore effective ways to optimize it to drive digital transformation, encourage customer engagement and increase revenue.

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