Are you ready to move your research from publication to real-world impact?

Do you want to inspire engagement and set the stage for future funding or market success? 

Then join us at the 2025 AAL Communication Workshop, where we set out how to follow Insight Media’s winning communication strategies and fine-tune the art of storytelling and audience engagement. 

 Introducing the 4S Model for successful research communication 

Led by the experienced and energetic team from Insight Media, this interactive and inspirational workshop is designed specifically for researchers and start-ups who want to amplify the visibility and impact of their work. 

At the heart of the workshop is Insight’s 4S Approach – a tried-and-tested framework for audience-driven and outcome-focused communication: 

• Strategy – Learn how to build your audience with an effective, research-specific development plan. 

• Segmentation – Discover how to target the right people – those who have a proven intent to use your results, product or service. 

• Storytelling – Master the art of telling your story in ways that resonate and prompt action. 

• Social Media – Understand how to share your story widely with the tools and tone that get results. 

It’s learning, but probably not as you know it… 

This isn’t your typical lecture-style training. The 2025 AAL Communication Workshop is interactive, surprising and fun – designed to help you think differently about how you communicate your research or promote your new product or service. 

There will be plenty of valuable guidance into using the latest technology to home in on your target audiences and ensure engagement – and we will also be using creative tools and strategies that will help how you approach developing your ideas. We’ll be looking at how to organise these ideas and develop compelling narratives, unlocking new ways for you to express your research story and capture attention.  

So, whether you’re aiming for uptake by policy, looking for sales to industry, or just want to hit the zeitgeist and grab public attention, we’ll show you how. 

You’ll come away with: 

• A refreshed understanding of your audience and how to reach them 

• Practical tools to translate technical content into compelling narratives 

• Confidence in using social media to engage, not just broadcast 

• Ideas ready to be developed into communication and exploitation activities 

Whether you’re working in health tech, active ageing, digital solutions or any other area of research and innovation this workshop is for you. 

Workshop at a Glance 

• When: September 24th 9am. 

• Where: This is an online workshop 

• Time: 9.00am – 12.30pm 

• Cost: Free!!!! 

• Who should attend: Researchers, innovation managers, project coordinators, marketing managers or anyone involved in research communication and dissemination. 

About Insight Media 

Insight Media is one of Europe’s leading research communication specialists, with a proven track record of helping research projects deliver results that resonate with their audiences – from EU joint undertakings and infrastructures to cutting-edge start-ups and university research teams. With extensive experience in the active ageing sector and a long-standing partnership with AAL, they know how to turn research into stories that make a difference. 

Reserve your spot today! 

Spaces are limited and demand is high – don’t miss this chance to upskill, energise and transform the way you share your research with the world. 

Register now or contact Sam Davis sam@insightm.co.uk for more information. 

Let’s make your research not just heard – but remembered – and USED!