How does a company transform a great idea into a commercial opportunity? The key is to validate its business model by testing the assumption against the market.
The Lean Startup is a methodology aiming at shortening solution (product, services, whatever) development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases and validated learning.
In implementing the Lean Startup approach, the key tool used during the process is the Lean Canvas. The Lean Canvas provides a unique opportunity to discuss different business models and allows interactive coaching sessions to facilitate the pivoting of the assumptions and refining the exploitation/commercialization model
The webinar will guide through the right steps to rapidly develop and test novel solutions by gathering feedback, developing a goal-oriented and well-planned business model for exploitation and dissemination of key results and solutions.
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