Intergenerational Entrepreneurship: Announcing the third Smart Ageing Prize

Businesses of the future should harness the skills and assets of all generations to enable people to work together and thrive through enterprise. However, there is currently a lack of opportunities and support for senior enterprise, and the means for all older adults to work with different generations in the entrepreneurial space.

The AAL Programme and Nesta Challenges have identified this gap for intergenerational entrepreneurship. That is why today we are pleased to pre-announce the launch of the third Smart Ageing Prize on Silver Enterprize. A prize enabling all ages to thrive through enterprise! The Prize will be officially launched on 11th November.

This 50,000 EUR challenge prize is seeking solutions that support, empower and inspire older adults to engage in entrepreneurship, for example, through the creation of intergenerational teams and skills-sharing, or digital solutions to help bring to life the entrepreneurial ideas and energy of the 60+ age group.

Digital technology and ICT can play an enabling and enhancing role in this space, alongside non-technological solutions, tools and infrastructure can also help older adults to engage in enterprise across generations. This could include diverse means such as mentoring, coaching and other skills-sharing platforms, as well as stimulating the creation of freelance and entrepreneurial initiatives led by older adults, allowing this generation to transition effectively in a changing economy.

Senior enterprise is one powerful means to empower older adults to contribute to society and create meaningful connections, creating resilient and sustainable businesses and social ventures, as well as leveraging the complementary skills and knowledge of younger adults for intergenerational collaboration.

The prize pot will be split into 3 awards: 35,000 EUR for first place, 10,000 EUR for the first runner up, and 5000 EUR for the second runner up.

The 15 finalists will be selected in March 2020 and provided with financial and coaching support to develop prototypes and bring their ideas to the market.

Visit for more information, and stay tuned for the launch of the prize on 11th November at 17:00 CET!

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