AAL2Business Market Guidance To Overcome Market Challenges

The AAL Programme invites all project participants to take the opportunity to contact AAL2Business experts from each of AAL Programme’s participating countries to seek tailor-made answers to improve your solutions.

Market Guidance is a business support network created to advice AAL projects in different stages of their life-cycle and to keep them informed about commercialization, market uptake and business development.

Market Guidance could be an asset for AAL funded projects during the different stages of their life-cycle. We have asked to Reyes Sansegundo, a Market Guidance member and expert in the health sector of Enterprise Europe Network (EEN)  to tell us about the main needs of projects in order to be ready for the market challenges and the added value offered by this service.

Reyes highlighted that from her experience as a  Market Guidance expert “projects mainly look for funding and for international collaboration. Our services could be an added value to solve their needs, bridging the gap with the market: we can provide advice on attracting competitive funding and private investment.

Companies have the chance to take part in thematic brokerage events focused on the search for strategic partners. Through our network, projects can also advertise their technological and commercial offers and demands as well as partner searches, getting a visibility in more than 60 countries worldwide.

Projects which approach the service could better achieve their objectives, succeeding in licensing their technologies, building winning consortia for Horizon 2020 calls, or exporting their products outside their borders in a direct and secure manner.”

Don’t hesitate to take advantage of this network, an added value for your business development challenges. 

Are you interested in knowing more? Do you already have a question in mind? Forward your request to AAL2Business.

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