AAL2Business team hosts another webinar on how to craft a Unique Selling Proposition on 29 October, at 14.00. Everybody can join, but register in time!
Researchers willing to bring their R&D results to the next stage, as well as aspiring entrepreneurs who are in the process of designing their business model, require an approach that allows them to understand if and how a value proposition can be successfully scaled up to a profitable solution.
Without a value proposition, it is impossible to know if and how the proposed use will generate a positive cash flow, which partners are needed, the nature of key operations, and how to acquire and retain customers.
The webinar will guide you through the steps needed to define and understand your customer, to use the value proposition canvas and to ensure that your product or service is positioned around the customer values and needs.