The five best ideas out of fifteen will be selected from the whole semi-finalist team representing a wide and innovative range of solutions that aim to empower older adults to engage in senior entrepreneurship.
The judging panel is made up of some of the experts in the field of ageing and will choose the finalists, who will have the opportunity to pitch their idea in November, when the winners will be announced during the European Online Week of Active & Healthy Ageing 2020.
The first place team will receive an €35,000 to refine their solution and bring it to market. The first runner-up will also bag €10,000 and the second runner-up will be awarded €5,000.